From the Field

Insights for service businesses
who want better leads.

Tactics, case studies, and AI insights to help you stop wasting money on bad leads.

Case Studies 6 min readMar 18, 2025

How One Roofing Company Cut Spam by 85% in 48 Hours

When Apex Roofing started using QuoteTriage, they went from 40 daily leads down to 6 — but those 6 were all ready to buy. Here's how.

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Lead Gen

The Hidden Cost of Unqualified Leads (It's More Than You Think)

Every spam lead costs you real money: ad spend, time, opportunity cost. We ran the numbers across 340 businesses.

5 min readMar 12, 2025
AI & Automation

AI vs. Rule-Based Filters: What Actually Works in 2025

Rule-based filters were a decent start. AI-powered triage is a different beast. Here's why the difference matters.

7 min readMar 5, 2025
Industry Tips

5 Signs Your Lead Flow Is Broken (And How to Fix It)

If any of these sound familiar, you're losing money every single day. The fix is simpler than you think.

4 min readFeb 27, 2025
Case Studies

Case Study: Pest Control Company Triples Close Rate

Green Shield Pest Control was burning $8k/month on ads with a 4% close rate. After QuoteTriage: same spend, 13% close rate.

8 min readFeb 20, 2025
Lead Gen

Why Your HVAC Ads Are Attracting the Wrong People

Broad match keywords are your enemy. Here's the targeting strategy that actually brings in qualified HVAC leads.

5 min readFeb 14, 2025
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